Bachelor of Communication (Public Relations)

Prepare yourself for the dynamism of strategic communications by studying Public Relations at Deakin. The degree program is designed to keep pace with advancements in technology and the changing political, economic, and social landscape.

Public relations and communication specialists create inspiring campaigns, manage reputations and capture the attention of others with innovative communication. If you have an interest in social media, want to capitalise on your creative potential or, make use of your flair for communication, consider studying a Bachelor of Communication (Public Relations) at Deakin University.

Public Relations at Deakin prepares you with professional skills, techniques and knowledge necessary for the management of public relations in business, government and not-for-profit organisations.

This course includes communication research techniques, organisational planning, problem analysis, strategy development, creation of communication tactics and, the evaluation of effective communication.

You will have the opportunity to establish links with professionals in the industry through working with clients in real life scenarios, undertaking work-based internships with accredited practitioners.

The degree is accredited with Public Relations Institute of Australia (PRIA).

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Interesting automotive fact

The business of vehicle transportation is not just companies that own trucks - in fact, it is a complex networks of carriers and brokers, where each company seeks to build long-term relationships with its counteragents. In fact, the system is so intricate that often you simply can't find the carrier that suits you most without a broker's help.