Public Relations and Fundraising Managers

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• Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
• Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
• Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
• Assign, supervise, and review the activities of public relations staff.
• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
• Respond to requests for information about employers' activities or status.
• Manage communications budgets.
• Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
• Draft speeches for company executives and arrange interviews and other forms of contact for them.
• Evaluate advertising and promotion programs for compatibility with public relations efforts.
• Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
• Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
• Formulate policies and procedures related to public information programs, working with public relations executives.
• Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
• Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
• Produce films and other video products, regulate their distribution, and operate film library.
• Observe and report on social, economic, and political trends that might affect employers.
• Maintain company archives.

Technology Skills

Hot Technology — a technology requirement frequently included in employer job postings.

Knowledge

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• English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Personnel and Human Resources — Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
• Clerical — Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
• Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Skills

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• Speaking — Talking to others to convey information effectively.
• Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
• Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
• — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Time Management — Managing one's own time and the time of others.
• Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
• Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
• Systems Evaluation — Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
• Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job.
• Negotiation — Bringing others together and trying to reconcile differences.
• Service Orientation — Actively looking for ways to help people.
• Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
• Management of Financial Resources — Determining how money will be spent to get the work done, and accounting for these expenditures.
• Instructing — Teaching others how to do something.

Abilities

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