Marketing and Public Relations Manager

Responsible for managing a public relations department along with its staff. Directs publicity programs and campaigns, improves public image of company, and clarifies company's point of view on important issues.

Primary responsibilities

• Manage public relations department.
• Recruit, hire, train, and manage PR specialists.
• Evaluate and implement sales promotion programs.
• Develop PR strategies, campaigns, and initiatives to improve pubic perception of company.
• Improve management and employee relations.
• Prepare and publish newsletters and other company literature.
• Create motivational videos.
• Produce annual reports on financial status of firm.
• Release promotion literature about new products.
• Draft speeches with chief executives.
• Respond to information queries from media and the general public.
• Identify audience for product or service.
• Write press releases and media kits.
• Develop and maintain corporate image and logos.
• Manage company sponsorships.
• Maintain effective working relationships with local and municipal government officials and media representatives.
• Formulate policies and procedures related to public information programs.
• Manage an organization's reputation with the public in general and clients.
• Compile comprehensive information about the company for the media.
• Develop and launch Internet or intranet web pages.
• Manage communications budgets.