Public Relations Training

Welcome to the website of the U.S. Coast Guard Auxiliary Public Affairs Directorate. We are proud to serve as the gateway for not only the public, but also our members who are looking to further their knowledge of the Auxiliary. The links and that are provided will help reinforce the professional capacities of the U.S. Coast Guard Auxiliary. This website contains information on the Auxiliary- from its history to tools on boating safety. If you are unable to find what you are looking for, please let us know.

We hope you enjoy your visit.

Rich Mihalcik, Director- Public Affairs Directorate

Public Affairs Directorate Mission Statement

The Public Affairs Directorate engages and communicates with the public and stakeholder groups. It encompasses creative services, public affairs, publications, training and Web services. The Directorate serves the auxiliary and active duty Coast Guard by developing and distributing stories, photos and video to members, the public, and promotes a positive image of the United States Coast Guard. It reaches the right audience, with the right message, using the right communication tools, at the right time. It builds awareness, understanding, credibility, trust, and mutually beneficial relationships with external publics with whom the Auxiliary’s success depends.

Assist a Coast Guard Rescue Swimmer

SAN FRANCISCO - Auxiliary Boat Crew Members of District Eleven Northern have opened the side door and prepare to assist a Coast Guard Rescue Swimmer on board and Auxiliary vessel during training with Air Station San Francisco's MH-65 helicopters. Photo provided by USCG Auxiliary.

Winners of the Public Affairs Directorate Photography Contest