Public Relations major Careers

Area

Employer

Information/Strategies

Account Management

• Issues Management
• Counseling
• Employee or Member Relations
• Media Relations
• Research

• Public relations firms (Representing various private and public organizations and institutions, individuals, and events.)
• PR departments in large corporations

• Strengthen verbal communication skills by taking speech communication courses.
• Enhance writing skills through additional coursework in business and marketing.
• Acquire an internship with a PR firm.
• Be prepared to start at the bottom and work up to higher positions.
• Consider a master’s degree in PR for higher level positions, especially at the executive level.
• Learn to work well with teams.

Media

• Reporting
• Advertising Sales

Public Affairs

• Government Relations
• Risk and Crisis Communication
• Campaign Marketing and Fundraising
• World Affairs and Diplomacy

• Government agencies (local, state, & federal)
• Chambers of commerce and tourism councils foreign embassies
• Campaign committees, coalitions, initiatives, and networks

• Secure federal internships in a field of interest.
• Develop strong research and writing skills.
• Get experience with student government or political campaigns.
• Consider graduate programs in Public Policy/Affairs.
• Develop foreign language skills.
• Enhance language skills and cultural understanding through study abroad programs.
• Gain experience by volunteering with organizations that provide assistance to various cultural groups.

Business and Industry

• Sales
• Training and Development
• Human Resources
• Customer Service
• Management
• Direct Marketing
  • Direct marketers work with the customer through mail, magazines, radio, or TV to get an immediate response by telephone, mail, or fax.

• Public and private corporations
• Consulting firms
• Marketing companies
• internet marketers
• Sport and athletic organizations
• Retail stores

• Take general business and computer courses.
• Consider earning a graduate degree in business.
• Gain experience in organizational development or marketing.
• Become current with business and industry literature and news.
• Obtain sales and marketing experience.
• Work within college sports administration and marketing.

Non-profit and Education

• Public Relations
• Fundraising
• Promotion
• Event Planning
• Service Marketing
• Administration
• Community Affairs

• Museums
• Charities and foundations (i.e. within the areas of environment, arts, multicultural initiatives, religion, and health)
• Hospitals and healthcare providers
• Colleges and universities
• Social service agencies
• Nonprofit organizations
• Professional associations

• Get experience through volunteering for non-profit agencies, museums, and charities.
• Obtain internships with non-profit organizations.
• Gain experience planning events for campus organizations.
• Consider additional degrees such as MPH (Master of Public Health) to enhance employability.