Public Relations in Advertising

Every business, every organization, survives by telling its story. If you learn to tell a good story, you can persuade more people, sell more products, raise more money — in short, do a better job at whatever it is you need to do. The advertising and public relations field has experienced unprecedented growth in the last decade as more and more organizations recognize that their continued existence depends on their success as communicators.

That’s where you come in.

If you dream of putting your creativity to work in business, non-profits, the arts, education or any field you can imagine, a B.A. in Public Relations and Advertising from Chapman University’s Dodge College of Film and Media Arts is a great place to start. At Dodge College, you’ll learn all aspects of planning, developing and executing effective communications campaigns while mastering the most powerful medium of our time — film.

We offer a unique degree in a unique setting. Our program brings together public relations and advertising, two disciplines that always work together. Starting with an integrated core, you can then specialize in either PR or advertising, or study both. Either way, you will understand the many avenues and message types organizations use to communicate. Uniquely positioned in Dodge College of Film and Media Arts, you will learn to use all kinds of media tools and communicate effectively using the visual media that dominate communication today.

We know you can't learn everything from books. As a student at Dodge College, you’ll learn from faculty who are working professionals and you’ll be exposed to a wide range of professional and extracurricular networking opportunities:

• Hear from guest speakers from every conceivable business and organization.
• Join student professional organizations like the Public Relations Student Society of America (PRSSA) and the Chapman Ad Club.
• Compete in the Bateman Case Study Competition and the American Advertising Federation’s National Student Advertising Competition.
• Intern with major corporations, PR and advertising agencies, non-profit organizations, Hollywood studios and event planning firms.